Leekes is an independent, family-owned home furnishings retailer. It operates five stores throughout the UK. To help promote the opening of a new Leekes store in Coventry, its digital marketing team wanted to engage customers with an interactive virtual experience of the store’s interior.
“ We looked at several other proprietary 360-degree tour solutions.... They were either clunky, the technology was old, or they weren’t cross-browser compliant. None of them stood out as elegantly and robustly as Google Maps Business View.” —Geraint Martin, head of e-commerce, Leekes
Business View has attracted over 20,000 visits since the launch on our site, and average time on the Business View page is five times higher than for any other page on the website. The purpose of our page is to drive in-store footfall rather than online sales, and our Coventry store footfall is up by 20% year on year.
NYC & Company is New York City’s official tourism and marketing organisation, serving the city’s 8 million residents and 52 million annual visitors. In 1992, NYC & Company launched NYC Restaurant WeekTM. To help these restaurants attract more customers, NYC & Company wanted to incorporate new informational features on its restaurant listing pages.
the more engaged consumers are, the more likely they are to book multiple reservations. Being able to feature Google Maps Business View, along with menu previews, as part of our booking experience has had a direct impact on our visitors’ decision to make a reservation.”
55% of all participating restaurants had Business View and results showed that diners were more likely to reserve a table at those restaurants. On average, restaurant listings that included Business View had a 30% higher click through to reservations
Just Food For Dogs (JFFD) is a dog food company founded in 2010. It produces healthy, whole foods for dogs in a human-grade dog food kitchen. JFFD wanted to attract customers who would appreciate the care and attention it puts into its high-quality dog food. The JFFD team was looking for an innovative way to engage new and existing customers, and Business View, a virtual tour of businesses using Street View technology, was an ideal solution.
“We built this kitchen from scratch for the simple purpose of providing our customers with transparency in every aspect of how we do our business. Google enables us to do that with Business View.” —Rudy Poe, managing partner, Just Food For Dogs
JFFD experienced a 50% increase in the click-through rate from the search results to its website.
- £200 - 495only
- Small Business to Large Business
- Up to 40 Panorama Photospheres
- Between 10 and 15 Business Photographs
- Full Google Maps, Streetview & Google+ integration
- Multi-Floor Business
- Up to 200 Panorama Photospheres
- 30 Business Photographs
- Full Google integration
What is a Google Trusted Photographer?
Google Trusted Photographers take premium quality photo shoots that meet Googles standards for quality control.
What is a Google Business View virtual tour?
A Google Business View virtual tour utilises the same technology as Google Street View but for the inside of your business. They are both high quality and affordable. Ultimately they provide a full 360° interactive experience that can be embedded within your own website and found on Google Maps. It certainly seems to be the case that images can be better than a thousand words.
How long does a photo shoot take?
The size of your business will effect how quickly a photo shoot can take place. We estimate that a photo shoot for an average size shop or restaurant will take about one hour.
When will we appear on Google Maps?
We commit to a two week turn around. We will have your virtual tour and images live within 2 weeks of the photo shoot although it will often be considerably quicker. Quite often they can be live within 3 days.
Who owns the image copyright?
On full payment you will own the copyright to all images. Before a photo shoot can commence you must also sign an agreement to say you are happy to license the use of the photos to Google, who will publish the imagery.
Are there any reoccurring charges?
No. It’s a one off cost and you hold the copyright to all images. Additional costs will only be occurred if you choose to update your virtual tour by booking a new photo shoot.
Will a Business View photo shoot help my Google rankings?
One your virtual tour is live an invitation to see inside will be viewable from within the standard Google search results, Google Maps and the new, Google+ Local.
Can we embed our virtual tour?
Yes. The tours we create are very flexible. It’s possible to embed them on to your own website and share them on social media such as facebook. Once created and uploaded to Google the tours will automatically be viewable on Google Maps, Google+ and Google Street View.
We have multiple premises. Do you offer discounts?
Yes. Absolutely. Just give us a call to discuss.